current since january 2017 • san francisco, california
freelance Growth Marketing Consultant
Establish growth marketing process and framework that scale and support long-term growth. Experiment with lean tactics and cost-effective tech hacks to bring quick wins without sacrificing best practice compliance.
Ensure proper data infrastructure is in place by sourcing and integrating new marketing analytics-related technology with existing analytics frameworks.
Launch campaigns across variety of marketing channels (nurture, paid media, SEO, social) while researching new tools and experimenting with new tactics and channels.
Improve marketing/sales alignment through holistic automation-led strategy to improve market insights, competitive analysis, data enrichment, sales productivity, lead scoring, etc.