Manage proactive communications with relevant stakeholders from strategy through execution.
Illustrate market problems in a "story" that puts the problem in context. Use scenarios are one component of requirements.
Define the archetypical buyers involved in the purchasing of your products and services.
Define the archetypical users of your products or services.
Research and document the buying process your target personas use to select a product. Understand the barriers that buyers encounter during their selection process.
Describe the product by its ability to solve market problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.