Develop a lead generation process that is designed to generate and nurture qualified leads with an objective to turn prospects into satisfied customers.
Ensure that all departments are prepared for new product releases and all items are completed to launch the product externally.
Measure and tune product marketing programs to ensure alignment with corporate goals.
Define the specific plans and budgets for ensuring customer loyalty as well as selling products and services to existing customers.
Define the specific plans and budgets for selling products and services to new customers.
Articulate the strategies and tactics for generating awareness and leads for the upcoming fiscal period, including key programs and events with measurements and goals.