Casey Le

Marketer by trade (and there's more to it). Maker by passion (since Geocities, baby). Technologist at heart (it's how I do what I do + why I tweet what I tweet). Doing it all in San Francisco, California.

Positioning

Planningcasey le

Describe the product by its ability to solve market problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.