Casey Le

Marketer by trade (and there's more to it). Maker by passion (since Geocities, baby). Technologist at heart (it's how I do what I do + why I tweet what I tweet). Doing it all in San Francisco, California.

google product marketing manager

Lead strategy and execution of core marketing and customer acquisition on Chrome for work and Pixel, a phone by Google. Define go-to-market plan, develop core marketing assets and leverage them via integrated campaigns. Oversee customer lifecycle and establish multi-channel campaign approach to drive pipeline, managing nurture, paid media (search, display), strategic events and social media channels.

Go-to-market planning

Partner cross-functionally to deliver product launches and announcements, driving development of value proposition, communications plan and sales/channel sales support. Executed 5x high-visibility launches, including Google’s first phone to businesses.

Demand

Achieve lead gen and pipeline goals through multi-channel acquisition and nurture campaigns. Own strategy, content, analytics, technical implementation and reporting.

Content & messaging

Craft core value proposition to align features, buyer personas and competing demands of complex partner ecosystem. Extend insights to build the content program, stretching its impact to fulfill different objectives, channels and form factors (written, video, graphic). Bring narrative to market via data sheets, pitch decks, messaging framework, case studies, nurture campaigns, ad creatives, blog content. Highlighted project: Chrome case study program of 10+ case studies.

Analytics

Define success metrics and align marketing KPIs with business objectives in a single framework, measuring engagement, lead generation and pipeline. Forecast and report quarterly, and leverage insights in annual planning efforts.

Technology

Oversee automation, CRM and various martech tools throughout the customer lifecycle, ensuring proper campaign tracking and data integrity. Partner with stakeholders to ensure systems support business objectives and share marketing insights. Build programs and campaigns in Marketo, executive dashboards in Salesforce and engagement tracking in Google Analytics.