Casey Le

Marketer by trade (and there's more to it). Maker by passion (since Geocities, baby). Technologist at heart (it's how I do what I do + why I tweet what I tweet). Doing it all in San Francisco, California.

 

1 year, 11 months, from jun'12 to apr'14 • santa barbara, california

Curvature marketing specialist

Deliver integrated marketing campaigns end-to-end, responsible for content production, technical deployment in marketing automation and CRM technology, campaign analytics/reporting and sales alignment.

Campaigns

Scope campaign strategy and developed supporting content. Identify sales and marketing content needs while amplifying the value of a single asset to deliver integrated campaigns that span the full lifecycle.

Content

Design digital assets in Marketo, including emails and landing pages, to support global campaign efforts. Own operational tactics to ensure proper flow, tracking and reporting and deploy.

Enablement

Internal lead training regional marketing and sales teams to adopt new processes and best practices. Delivered training sessions, internal comms, training documentation and ad hoc support.

Automation

Supported the design, implementation and roll-out of new automation technology (Marketo) for B2B sales team of 80+ reps and $250M in annual revenue. Featured Exact Target migration, plus continued Salesforce integration.