1 year, 11 months, from jun'12 to apr'14 • santa barbara, california
Curvature marketing specialist
Deliver integrated marketing campaigns end-to-end, responsible for content production, technical deployment in marketing automation and CRM technology, campaign analytics/reporting and sales alignment.
Scope campaign strategy and developed supporting content. Identify sales and marketing content needs while amplifying the value of a single asset to deliver integrated campaigns that span the full lifecycle.
Design digital assets in Marketo, including emails and landing pages, to support global campaign efforts. Own operational tactics to ensure proper flow, tracking and reporting and deploy.
Internal lead training regional marketing and sales teams to adopt new processes and best practices. Delivered training sessions, internal comms, training documentation and ad hoc support.
Supported the design, implementation and roll-out of new automation technology (Marketo) for B2B sales team of 80+ reps and $250M in annual revenue. Featured Exact Target migration, plus continued Salesforce integration.