3 years from apr'14 to apr'17 • mountain view, california
google product marketing manager
Lead strategy and execution of core marketing and customer acquisition on Chrome for work and Pixel, a phone by Google. Define go-to-market plan, develop core marketing assets and leverage them via integrated campaigns. Oversee customer lifecycle and establish multi-channel campaign approach to drive pipeline, managing nurture, paid media (search, display), strategic events and social media channels.
Ensure proper data infrastructure is in place by sourcing and integrating new marketing analytics-related technology with existing analytics frameworks.
Launch campaigns across variety of marketing channels (nurture, paid media, SEO, social) while researching new tools and experimenting with new tactics and channels.
Improve marketing/sales alignment through holistic automation-led strategy to improve market insights, competitive analysis, data enrichment, sales productivity, lead scoring, etc.