Casey Le

Marketer by trade (and there's more to it). Maker by passion (since Geocities, baby). Technologist at heart (it's how I do what I do + why I tweet what I tweet). Doing it all in San Francisco, California.

3 years from apr'14 to apr'17 • mountain view, california

google product marketing manager

Lead strategy and execution of core marketing and customer acquisition on Chrome for work and Pixel, a phone by Google. Define go-to-market plan, develop core marketing assets and leverage them via integrated campaigns. Oversee customer lifecycle and establish multi-channel campaign approach to drive pipeline, managing nurture, paid media (search, display), strategic events and social media channels.

Data-driven infrastructure

Ensure proper data infrastructure is in place by sourcing and integrating new marketing analytics-related technology with existing analytics frameworks.

Growth programs

Launch campaigns across variety of marketing channels (nurture, paid media, SEO, social) while researching new tools and experimenting with new tactics and channels.

Process automation

Improve marketing/sales alignment through holistic automation-led strategy to improve market insights, competitive analysis, data enrichment, sales productivity, lead scoring, etc.